STRATEGIC INSIGHT CO

Understanding customers goes beyond listening to what they say.  Nonverbal communication is key to getting at the heart of a customer’s thoughts, feelings, and beliefs.  That is why our interviewing techniques are influenced by fields such as social psychology, cognitive science, and sociology.  This allows us to decipher how a customer truly feels about a product, service, or current event.  

 

We work with clients from a range of industries, though we have deep expertise in life science, healthcare, and opinion research.  

Some of the research topics we address in our research engagements include: 

  • New Product and Concept Testing 
  • Branding and Positioning 
  • Messaging and Copy Testing 
  • Advertising Exploration 
  • Package Design 
  • Customer Satisfaction 

LIFE SCIENCE TOPICS

In the specialized areas of pharmaceuticals and biopharmaceuticals research, we have experience in the following research topics: 

  • Exploratory Research of Treatment Landscape
  • Buying Process 
  • Target Product Profile Assessment
  • Prescriber & Customer Segmentation 
  • Product Positioning 
  • Message Testing 
  • Advertising Concept Testing 
  • Core Sales Aid Evaluation
  • Prescriber & Customer Objection Handling 
  • Drivers and Barriers for New Drug Adoption
  • Patient Journey 

 

 

 

ERIC CHU bio

Eric Chu is seasoned moderator and consultant with 20 years of experience in market research.  While adept at many industries, Eric specializes in  pharmaceuticals and biopharmaceuticals space with experience across numerous therapeutic categories and research methodologies.  

His background in strategy consulting and marketing enable him to tackle complex issues and extract insights from diverse research respondents – physicians, nurses, key opinion leaders, patients, and diverse consumers.

Eric has worked for companies such as McKinsey & Company, Intuit, and PepsiCo.  He holds a BS from UCLA in Math and Economics, and an MBA from Harvard University.